Projects
De Culturele Apotheek is a social organization in Amsterdam-Noord, offering ‘literature on prescription’ and shared reading groups across the Netherlands.
My contributions:
-> Provided high level online marketing advice
-> Created a Google Ads performance max campaign including two different item groups.
Suzanne (De Culturele Apotheek): ”Floris is a passionate and proactive marketer who has shown great commitment to our organisation and services and brought knowledge that will increase our online visibility in the long run. We definitely recommend Floris.”
Re:Shark is a young start-up based in Amsterdam that offers unique AI-powered automation software for personalized, high-quality B2B outreach through LinkedIn and email.
My contributions:
-> High-level marketing and communication advice
-> Brand guidelines compiled through a brand book
-> Website optimization (for example, new headlines)
-> Various visual content and copy for social media (Insta posts, LinkedIn)
-> Consulted on paid social media and Google advertising
Youp (Founder Re:Shark): ”Floris has supported us well over the past 6 months. He is proactive, knowledgeable about various disciplines and good at thinking along with strategy. Highly recommended to work with!”
Baril Coatings is a global producer of innovative sustainable coatings and paints. Their goal is to become the “greenest paint company in the Netherlands.”
My contributions:
-> SEO-proof meta descriptions on website
-> Google Tags to measure actions taken on website
-> Google advertising strategy for the launch campaign of their sustainable paint brand Copperant in the GAMMA stores
-> Created and ran Google Ads and social media (META) advertisements, from copy to graphic design
-> Analyzed data and adjusted the advertisements accordingly
The Copperant launch campaign was run in close cooperation with GAMMA’s online marketing team and reached over a million people,
Blanc is a luxury and sustainable clothing brand located in The Hague.
My contributions:
-> Managed META advertisement campaigns (A/B testing)
-> Closely tracked the results and optimized the advertisements
Dax Stokman (Online Manager Blanc):
”I would describe Floris as a dedicated and eager to learn person that is a joy to work with on the personal side. He was actively looking for new ways to approach our target audience and would research options that were new to him.”
GMAT Amsterdam offers various GMAT preparation courses to help students pass the exam, which is a key part of the admissions process for business and management programs worldwide.
My contributions:
-> Optimized website copy and headlines
-> Helped with funnel creation process; created a “sample questions” funnel
-> Helped with setting up a ”sample questions” landing page for the funnel
-> Managed Google Ads targeted towards the ”sample questions” landing page, generating new visitors and leads
-> Wrote several (SEO) blogs that have since become among their best read blogs, structurally generating website visitors.
Jasper van Aalst (Founder StudyTree): ”Floris has worked enthusiastically to improve our online marketing.”
Start.me is a productivity tool/webpage with more than million website visitors per month. This was my first client in 2021.
My contributions:
-> High level online marketing advice
-> Assisted with website optimization/pricing plans.
-> Created a modern version of its logo (see image)