Projects
Re:Shark is a young start-up based in Amsterdam that offers unique AI-powered automation software for personalized, high-quality B2B outreach through LinkedIn and email.
My contributions included:
-> High-level marketing and communication advice
-> Brand guidelines compiled through a brand book
-> Website optimization (for example, new headlines)
-> Various visual content and copy for social media (Insta posts, LinkedIn)
-> Consulted on paid social media and Google advertising
Youp (Founder Re:Shark): ”Floris has supported us well over the past 6 months. He is proactive, knowledgeable about various disciplines and good at thinking along with strategy. Highly recommended to work with!”
Baril Coatings is a global producer of innovative sustainable coatings and paints. Their goal is to become the “greenest paint company in the Netherlands.”
My contributions included:
-> SEO-proof meta descriptions on website
-> Google Tags to measure actions taken on website
-> Google advertising strategy for the launch campaign of their sustainable paint brand Copperant in the GAMMA stores
-> Created and ran Google Ads and social media (META) advertisements, from copy to graphic design
-> Analyzed data and adjusted the advertisements accordingly.
The Copperant launch campaign was run in close cooperation with GAMMA’s online marketing team and reached over a million people,
Blanc is a luxury and sustainable clothing brand located in The Hague.
During this project, I worked on Blanc’s social media advertisements for 3 months. This entailed the following activities: executing social media campaigns, measuring the results and subsequently optimizing the campaigns. This with the goal of generating as much online conversion as possible.
Dax Stokman (Online Manager Blanc) :
”I would describe Floris as a dedicated and eager to learn person that is a joy to work with on the personal side. He was actively looking for new ways to approach our target audience and would research options that were new to him.”
GMAT Amsterdam offers several GMAT preparation courses to help students prepare and pass the GMAT. The GMAT is part of the admissions process for several business and management programs worldwide, including full-time and part-time MBA and Masters degree programs. Since the start of our collaboration in 2022, I helped GMAT Amsterdam with various online marketing tasks such as website optimization, funnel creation and SEO. Regarding SEO, I wrote several blogs that have since become among their best read blogs, structurally generating monthly visitors. In terms of funnel creation, we created a “sample questions” funnel to reach a specific target group. The funnel consisted of advertising a specially set up homepage that generated new visitors and leads.
Jasper van Aalst (Founder StudyTree): ”Floris has worked enthusiastically to improve our online marketing.”
Start.me is a productivity tool/webpage with more than million visitors per month. This was my first client in 2021, for whom I provided strategic online marketing advice and assisted with website optimization. In addition, I drafted a new logo for the company. On top of this text you can see the old one, and on the left you can see the new logo designed by me. The idea is to make it look less static and old, but rather more modern. What do you think?